👾 Leveling Up 👾

Welcome to Leveling Up. Today’s newsletter is a 4-minute read. 

Here are some things we’re going to cover: 

• The power of real-time AI

• The triangle of advertising

• Why online communities matter

Looking to grow your business with a marketing plan?

Request one from our marketing experts here (link).

Thanks,

Eric Siu :)

Actionable Tip

Real-time AI is taking off.

With Astra, you can get AI to tell you anything it sees in the camera, essentially in real-time.

Take a look yourself (link).

Links You Might Like

Here are some of the best links I’ve found since our last email. 

🎯 Sales

The triangle of advertising (link)

📊 Marketing

Why there will never be another Oprah (link)

🏢 Business

Hiring $3.75/hr virtual employees is exploding (link)

📈 SEO

SEO is changing with a huge AI update (link)

🤖 AI

9 ways to use the new GPT-4o (link)

Deep Dive: How Online Communities Are Making $500k/Month

Communities are heavily underrated – some of these online groups are doing >$500k per month.

I invested a small check into a community platform called Skool a few years ago and I took a look at some of their top communities.

One community has 300 people and it charges $999/mo to teach French speakers how to make money online ($300k/mo).

Another group has around 2,000 people paying $129/mo teaching young men how to date ($258k/mo).

Communities are a nice retention mechanism, especially in a world that's going increasingly remote.

If you can do it well, it'll keep your customers around longer and increase word of mouth.

I started a community for agency owners called the 'Agency Owner's Association' alongside my podcast co-host Neil and so far, it's been going well (link below).

Some of the benefits:

• Group Q+As

• Guest speakers

• Forum to ask whatever questions you have

• Lead exchanges

As we continue to improve the offering, we'll continue to increase the price. 

We have an amazing community manager who runs the show and I'm staying active to drive as much engagement as possible.

Whatever platform you choose to use, I think you'll find creating your own community will be a boon to your business. Just make sure you put your full effort into it.

You can learn more about the Agency Owner's Association here (link).

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

1. You can apply to work with my agency (link)

2. You can join my Skool community (link)

3. You can apply to join my mastermind (link)

Interested in working at Single Grain? We have some new open roles:

• Paid Media Manager (link)

• SEO Manager (link)