- Leveling Up
- Posts
- How We Grew Page Impressions By 1540%
How We Grew Page Impressions By 1540%
+ Blake Rocha Explains How To Go Viral On TikTok
January 3rd Edition
Leveling Up
Welcome back to Leveling Up! We’re happy to bring you our second edition with the newly upgraded format.
Here’s a refresher on what’s changed:
Every email now includes marketing trends you should know, timely Tweets and videos, deep dives, or innovative work we’re testing. All the good stuff!
In today’s email:
5 useful links for you and your team
Blake Rocha explains how to go viral on TikTok
How we grew Dot Foods’ page impressions by 1540%
More timely Tweets
And more…
- Eric Siu
Let’s Link
Here are the top 5 most helpful links to check out today:
▶️ Speed up content creation with AI
🤖 Will SGE destroy the $2.2B SEO industry?
📑 16 frameworks to write scroll-worthy headlines
🧠 Google’s new AI image creation
📈 Programmatic SEO, explained for beginners
Interview Highlights
Blake Rocha
Blake Rocha generates $10M/month through his TikTok and Instagram funnels. He’s also mastered creating viral content.
In this interview, Blake speaks on:
How to make a TikTok go viral
How to successfully build funnels between platforms
The future of the creator economy
New Innovative Marketing Case Study
How We Increased Organic Traffic and Keywords for Dot Foods In 2023
The Challenge
Dot Foods, a major player in the food industry, sought to grow the organic footprint of its Careers page subdomain to attract more job applications.
The challenge was to balance national and local keywords while expanding regional visibility.
The Approach
We tackled this problem from all sides of SEO.
Onsite tactics
We started by conducting technical audits to fix the indexing and visibility issues Dot Foods was having.
Content tactics
There were an abundance of keywords that Dot Foods could have been ranking for but wasn’t. We started our content initiatives by identifying the branded and unbranded keyword opportunities.
From there, we built a full-funnel content strategy.
Top-of-funnel: Built out a blog content strategy aimed at targeting unbranded, high-volume queries relating to the client's niche.
Middle-of-funnel: Optimized landing page content for Frequently Asked Questions and internal linking to job details pages.
Bottom-of-funnel: Wrote and optimized informative content around Dot Foods as an employer (company pay and perks, day in the life of an employee, etc.).
Impressive results from these efforts started to show within the first two months of executing these strategic updates.
Offsite tactics
In order to increase the relevancy of our blog posts, we secured backlinks from relevant sources to direct traffic to the newly created and newly optimized pages.
Additionally, we implemented an anchor strategy to help pages rank for target keywords.
Results
By coupling this SEO strategy with Conversion Rate Optimization (CRO), Dot Foods successfully achieved its goal of growing organic traffic and job applications in the highly competitive food industry job market.
Want us to put together a custom marketing plan for your business?
Timely Tweets
💪 14 short habits that will improve your life
14 short habits that have a massive return on life...
— Seek Wiser (@SeekWiser_)
6:00 AM • Nov 4, 2023
🤌 Understanding Google’s 3 Pillars of Ranking
It here! The DOJ finally released "Life of a Click" - explaining how Google used clicks for ranking
3 Pillars of Ranking:
• On-page
• Links+Anchors
• User-interaction1/5 🧵
— Cyrus SEO (@CyrusShepard)
7:21 PM • Nov 2, 2023
🦹♀️ 9 AI tools that feel illegal to know
9 tools that feel illegal to know:
— Mind Wisdom Money🕊 (@MindWisdomMoney)
11:46 AM • Oct 31, 2023
What did you think of this newsletter?Feedback helps us improve! |
To your growth
- Eric Siu
Ps:
Don’t forget, we have a ton of free content to help your business grow:
Listen to our Marketing School podcast for daily marketing news
Subscribe to the Leveling Up YouTube channel for interviews with key marketers, entrepreneurs, and more
Read the Single Grain blog for actionable marketing tips
Request a free custom marketing plan if you’re interested in testing our done-for-you services!