👾 Leveling Up 👾

Welcome to Leveling Up. Today’s newsletter is a 4-minute read. 

Here’s what we’re going to cover: 

• How to get the most out of a ChatGPT ideas prompt

• Why content is still king

• AI being added to agency contracts 

• How MrBeast stays winning

Ask me any question live in our new Skool group (join here). 

Thanks,
Eric Siu :)

Actionable Tip

Most marketers use ChatGPT differently from everyone else.

If you’re using ChatGPT to generate ideas, do not simply start with “Give me 10 content ideas around [insert subject]”.

You’ll get a very average output.

Instead, try Neil Patel’s battle-tested input:

—

***Start Prompt***

Please do customer research for the [insert your industry, and ideally, it should be at least two words] industry.

Tell me 10 questions and 10 problems that [insert a description of your ideal customer] face.

Please place the results in a table. The Y-axis should be labeled 1 through 10, and the X-axis should be labeled "Questions" and "Problems."

***End Prompt***

—

By asking questions and problems simultaneously, ChatGPT will give you content ideas for the questions and common problems in your industry that you can attempt to solve.

Give it a try!

Links You Might Like

Here are some great links I found since our last email.

📊 Content marketing

Using the ‘6R Content Audit’ caused a 1,325% spike in traffic (link)

💌 Email marketing

Having a high spam score might be down to this simple reason (link)

📈 SEO

Google technically can’t detect AI – but then how does it know? (link)

✏️ Writing

Content is still king. Here’s why (link)

🤖 AI 

Brands are starting to add AI restrictions to contracts (link)

Deep Dive: He Got 5B Views With This Proven Playbook | Ryan Hashemi

Discover the formula that made Jubilee a viral sensation, from beating a poaching attempt by MrBeast to pioneering digital storytelling.

Content Creation Strategies

• 🎥 Developing novel formats and social experiments with a cringe factor can compel viewers to watch and see how they play out.

• 🎯 Designing content with a clear payoff at the end is crucial to keeping viewers engaged and satisfied.

• 💡 The focus is on creating emotionally powerful content that viewers feel compelled to watch.

• 🎲 Constant experimentation is key to success, with a high failure rate of 80-90% in piloted shows.

• 💡 The obsession and determination to figure things out is more indicative of success as a creator than raw talent or personality.

• 🎥 If the thumbnail and title aren't compelling, the video will likely be a waste of time, no matter how epic the content is.

• 📈 The two things that really matter on YouTube are CTR and retention. It's as simple as that.

• 🎧 Podcasts have a high percentage completion rate, making them a valuable platform for content consumption.

• 💡 Asking hard-hitting questions in a podcast is key to standing out and creating engaging content that people actually want to listen to

Business Success and Growth

• 🤔 The secret formula for success in building a digital media empire like Jubilee was focusing on getting good talent and making profitable business decisions.

• 📈 Ryan Hashemi's business Jubilee has achieved 5 billion views and an 8-figure annual revenue, making it a digital media success story.

• 💑 Jubilee is now focusing on building a tech and experiences platform centered around human relationships and love, aiming to create a next-generation love ecosystem.

• 🏆 The key to success for creators is unending desire and passion, not just numbers or trajectory.

• 💡 The rise of creator operators is a trend that's only going to accelerate as more creators leverage traditional business operators to build out their empires.

Trends in Digital Media Industry

• 🎥 The confusion arises when massive influencers rip off Jubilee's content by using the exact same thumbnail design and titling structure, making it unclear who is making what.

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

1. You can apply to work with my agency (link)

2. You can join my Skool community (link)

3. You can apply to join my mastermind (link)

Or, you can just reply to this email.

I respond to everyone who replies.