This Google Ads Test Reduced CPAs by 51%

Happy Thursday,

Have you tried Google’s advertising AI?

With all of the hype around ChatGPT...

It’s easy to forget that Google has been perfecting its own AI for years.

In fact:

In our recent tests, we’ve found that Google's AI ad tech has become surprisingly effective. Especially over the past 12-18 months.

We’re talking about Performance Max.

Google’s "PMax" is a goal-based ad campaign type that leverages AI to find qualified clicks on Search, Display, Discover, Video, and Gmail at a lower CPA for you.

We recently had one B2B client come to our marketing agency because they needed to hit ambitious growth goals without increasing spend.

The results?

Compared to Google Search Ads, our PMax tests drove a:

• 91% lower CPC ($7.23 vs. $0.64)

• 51% lower Cost Per Lead ($245 vs. $118)

How'd you like to drive a 51% lower cost per conversion in 2023?

Here is our exact playbook:

• We “fed” Google a high volume of creative assets to test (Note: this is key with PMax)
   

• We set up core remarketing audiences—site visitors and engaged ABM accounts—to target warm traffic that was likely to convert
   

• We optimized for quick wins out of the gate (e.g. limiting B2B ads to run Monday-Friday, 9am-5pm… plus some of our other secret sauce on Google)

If you're being asked to drive results with less budget in 2023, our experts can bring you innovative growth ideas to hit your number.

We have room for 2 more clients in September. You can request a free marketing plan simply by clicking the button below.

To your growth!
The Leveling Up Team