• Leveling Up
  • Posts
  • Good Debt vs. Bad Debt: The Billionaire's Playbook

Good Debt vs. Bad Debt: The Billionaire's Playbook

How Kiyosaki and McElroy turn $2B debt into massive wealth

👾Leveling Up 👾

I had a chat with one guy who has $1.2B in debt. The other has $800M in debt.

The first one is none other than the best-selling author of Rich Dad Poor Dad Robert Kiyosaki.

The second is my friend Ken McElroy.

Here are their lessons:

1. There is 'good debt' and 'bad debt' 💸

These two guys typically have an LTV (loan-to-value ratio) of around 50%. Which means if they take on $1 in debt to buy real estate, the value of the real estate is $2.

They own billions in real estate.

There are numerous tax benefits and the cash flow from the real estate helps pay down the debt.

2. They're not gamblers 🎰

They don't buy real estate hoping that the value will appreciate over a period of time. That's a bonus.

They buy real estate for the cash flow first and foremost.

3. Ken believes that you start a business to buy real estate 🏡

IMO this is nuanced. If you've had a $2B exit like one of his friends, you can deploy the money into real estate. At that point, it's like a savings account.

However, if you have a business and you're still pushing, you should keep pushing on that until you're done.

I'm a big proponent of focus. All my friends who are doing 9-figures+ annually are hyper-focused on ONE big thing.

4. Why business shouldn't be your top priority 🤔

When Ken said this, he totally shifted my perspective. He used to prioritize his family and business this way:

  1. Business

  2. Kids

  3. Spouse

He went to a meeting with successful entrepreneurs and their spouses. Everyone received a life happiness survey.

It turned out that most high-powered entrepreneurs were having the time of their lives and rated their lives a 9 out of 10. Pretty damn good.

Their spouses? 6 out of 10. Uh oh.

Ken's friend told him that he had his priorities mixed up. It should be:

  1. Spouse

  2. Kids

  3. Business

If you take care of 1 and 2, number 3 should take care of itself.

If you want the entire interviews, you'll have to check them out on my 'Leveling Up with Eric Siu' YT channel. 😉

Eric Siu :)

FREE Marketing Plan For Our New Clients

Here are some of the best links I’ve found since our last email. 

🏢 Business

How to build the ultimate network as a nobody (link)

🤖 AI

A free AI stack to start coding and building (link)

🖊️ Writing

A 6-step framework to sell anything (link)

💸 Finance

The true P&L of OnlyFans (link)

📊 Marketing

A full guide on PPC management (link)

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

  1. You can apply to work with my marketing agency (link)

  2. You can join my Skool community for agency owners (link)

Interested in working at Single Grain? We have some new open roles:

  • Business Development Representative (link)

  • Paid Media Manager (link)

  • SEO Manager (link)

Poll: What did you think of today's newsletter?

Login or Subscribe to participate in polls.