From $0 to $100M+ In Revenue

Here's the simple secret to success with agency sales. 

This works well from $0 to $100M+ in revenue.

Let's just get the first part out of the way -- nobody is ever going to beat the founder at sales. That's a fact.

Agency founders typically try to step out of sales too early and end up hiring a salesperson.

Usually, they end up firing that salesperson a few months later. Why?

Because they typically hire solutions-based salespeople instead of consultative salespeople.

If you're selling services, you have to think of yourself as a doctor. You're diagnosing different issues. Oftentimes, your patients will come in with a self-diagnosis when in fact they are off by a mile.

It's your job as a doctor to course-correct them and recommend the proper solution. They'll appreciate you more for that at the end of the day. 

I've hired salespeople who were good at selling SMB agency solutions or SaaS products, but they all ended up failing because they just weren't practitioners. They focused on selling one solution and didn't try to dive deep into the problem (because they couldn't).

The simple solution? 

If you're doing consultative selling, you're going to see a lot more success with practitioners doing the selling for you.

If you're selling SEO services, hire a personable SEO who no longer wants to do client work. Float to them that they can make hundreds of thousands of dollars a year and ask them if they're interested.

If they say yes, pitch them on the idea and see where it goes. I've seen this work time and time again. 

Recently, I had dinner with a guy from an agency holding company who closed $6M last quarter. Not bad.

His background? Affiliate marketing.

His prospects trust him because he can talk the game and he's not just another 'sales guy'.

So that's the move -- hire practitioners to close and you'll see far more success. 

If you're a founder, you can step away from sales but you can never step away completely if you want your company to grow as quickly as possible. 

Gary Vee still stays involved with pitches today even though they have thousands of employees worldwide.

At this point, you might be wondering how to implement this strategy effectively in your own business.

That's where we come in.

Just like hiring practitioners can skyrocket your sales, partnering with a team of marketing experts can accelerate your growth to new heights.

We specialize in consultative selling and offer a range of services designed to diagnose your unique challenges and prescribe the perfect solutions.

Get a Detailed Marketing Plan to Reach Your Growth Goals

Eric Siu