👾 Leveling Up 👾

Welcome to Leveling Up. Today’s newsletter is a 4-minute read. 

Here are some things we’re going to cover:

• Why Apple is paying OpenAI nothing

• Reaching 2.5 billion views online

• What founders are doing about AI

Thanks,

Eric Siu :)

My New Webinar Is Coming Up

I’ve got a new webinar coming up.

This webinar will cover how my agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days. 

You will learn:

• How to leverage pCRO and pSEO to revolutionize your content and optimization.

• Practical steps to integrate pCRO/pSEO into your strategy.

• Exclusive pCRO prompts and a step-by-step pSEO playbook to take home.

It’s happening on 9th July at 11am (ET) or 4pm (BST).

You can see more details here (link).

See you there.

Links You Might Like

Here are some of the best links I’ve found since our last email. 

🖊️ Writing

7 crucial copywriting frameworks (link)

🏢 Business

Apple is paying OpenAI … nothing? (link)

📊 Marketing

How to get 2.5 billion views online (link)

📲 Social media

What happened to your reach on X after likes went private (link)

🤖 AI

10 free courses on AI from Google (link)

Deep Dive: How Founders Are Pushing Into AI

Hosted a founder's dinner recently and I asked what people were doing with AI to get a gauge for how aggressively people were pushing.

The answer? Pretty aggressively. 

On our end, we're using AI to align ad creatives with landing pages. That is, we'll take a look at all the ads you have running on LinkedIn, Meta, Google, etc., and make sure the landing page aligns from a messaging and design standpoint.

Person A created an AI of himself that answers questions that his staff has for him. And it actually works.

Person B created an AI health record scanner that he plans to give away for free. Most healthcare providers have antiquated record-keeping. This should change things up.

Person C is creating an AI lawyer to make it easier for startups to get business done easier e.g. managing your cap table. He's also studying for the Bar exam while running his current company.

Person D exited his 9-figure business and is using AI to improve education because he thinks how we go about educating our kids today is broken. 

On the flip side, I remember attending a founder's dinner a few weeks ago and the general philosophy on AI was 'This is nothing new'. 

All I can say is you're better off adopting a more aggressive mentality. If you're right, you'll leave your competition in the dust. If you're wrong, you wasted some time.

But if you adopt a skeptical mentality, your greatest risk is a business catastrophe.

Choose wisely.

Have You Heard Of AOA?

The Agency Owner's Association (AOA) is our paid community that is for expert agency owners looking to scale.

It’s $199/month, and you’ll receive:

• Hangouts where you can ask all your burning questions around growth, paid traffic, operations, finance, client services, and more

• Access to all of our best training courses

• Special deals on software and other offerings

• Strategies and frameworks to create a predictable lead-gen system and get high quality clients

• Resources and templates to build the right systems, processes, and structure to scale your agency without losing quality

Interested?

Check it out here (link).

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

1. You can apply to work with my marketing agency (link)

2. You can join my Skool community for agency owners (link)

Interested in working at Single Grain? We have some new open roles:

• Business Development Representative (link)

• Paid Media Manager (link)

• SEO Manager (link)