We Found a Better Way to Rank Page 1 On Google

Hey there,

Struggling to rank on Google despite your best keyword efforts?

You know the drill:

-Pick a keyword
-Use it enough (but not too much)
-And hope Google notices

Lots of companies, including clients of ours, were right there with you until discovering this revolutionary SEO positioning strategy.

They shifted to something called 'topic clusters' – and boy, it can pay off.

Moz.com is a great example of this with their guide ranking for 21k keywords:

But what exactly is a topic cluster?

Think of it like constructing a web of content that Google can't ignore.

First up, the heart of the matter: the Pillar Page.

This isn't just any page; it’s the kingpin. Picture a detailed, all-encompassing guide on something broad like digital marketing.

It's got to be beefy, packed with insights – think 'ultimate guide' level.

This page isn’t just a fluff piece; it’s structured, loaded with helpful subheadings, and it's your launchpad to related topics.

Now, enter the Content Clusters. These are the supporting actors.

Each one’s a deep dive into a specific aspect of your pillar topic. They're leaner, sure, but every bit as organized and reader-friendly.

Take a pillar page titled 'Digital Marketing 101: A Complete Rundown for Beginners.' A cluster could be a focused piece on, say, social media marketing.

And the glue that holds this all together?

Hyperlinks.

Not just any links, but a strategic web of internal links that connect each cluster back to your pillar page.

This is how you tell Google, "Look here. We're the authority on this subject."

Here’s a topic cluster example on workouts from HubSpot:

And that, my friends, is how you dominate a topic on Google.

Because here’s the real kicker:

It's not just about traffic. Users will stay longer and be more engaged because they’ll find a wealth of related, useful content.

That's the double win: more traffic and better engagement.

Now, if all this sounds great, but you're feeling a bit overwhelmed, don't sweat it. We've got your back. Why not jump on a free consultation call with us?

We can walk through your specific situation and give you tailored advice.

And who knows?

There's a good chance I might just hop on the call to brainstorm with you on your business.

That's right – you, me, and a deep dive into making your content strategy rock.

Stay ahead of the curve,
Eric