Elon Musk Reveals His New Plan for X

Trends For the Week of October 23rd, 2023

Author

Eric Siu
October 23, 2023

Happy Monday,

Using AI, we analyzed 65 latest headlines from Search Engine Land, Search Engine Journal, Search Engine Roundtable, Social Media Today, and Marketing Dive to summarize the top 5 industry trends for this week.

Here's what's trending 🔥

🔥 Trend #1: Google Updates and Developments

  • Google has completed the rollout of its October 2023 spam update.

  • Google has also finished rolling out its October 2023 core update.

  • Google AdSense has introduced a new feature called "related search" for auto ads.

  • Google Ads now has stricter requirements for new certifications.

  • Google Analytics has removed four models and added custom metrics.

Dive deeper:

Google Search Algorithm Updates: Search Engine Roundtable

The most comprehensive and detailed list of Google search ranking algorithm updates ever. See all the confirmed and unconfirmed Google algorithm updates here.

www.seroundtable.com/category/google-updates

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🔥 Trend #2: New Programmatic SEO Strategies

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Programmatic ads make ad campaigns more efficient. Here's your programmatic advertising 101 guide so you don't get left behind.

www.singlegrain.com/blog/programmatic-advertising-101

🔥 Trend #3: Social Media and Content Marketing Updates

  • LinkedIn is giving collaborative articles more reach in search results.

  • Instagram has added polls in comment streams on feed posts and reels.

  • LinkedIn has expanded profile verification to more users.

  • Snapchat has launched new tools to facilitate creator collaborations with brands.

  • Snapchat shares new insights into its unique audience reach.

Dive deeper:

LinkedIn to give Collaborative Articles more reach in search

While Collaborative Articles have potential visibility benefits, some articles are 'drowning in half-truths and misinformation.'

searchengineland.com/linkedin-collaborative-articles-more-reach-updates-433465#:~:text=LinkedIn%20plans%20to%20include%20more,featured%20in%20LinkedIn's%20search%20results.

Snapchat Shares New Insight Into Its Unique Audience Reach

Snapchat's new report shows its unique audience reach, in variance to other social apps.

www.socialmediatoday.com/news/snapchat-shares-new-insight-into-unique-audience-reach/697226

🔥 Trend #4: Technology and Advertising

  • X, formerly Twitter, is launching two new tiers of premium subscriptions and testing a $1 paid subscription to reduce spam.

  • X has also added a new source reference requirement for community notes.

  • Meta and TikTok have been asked to provide more insight into disinformation efforts to EU officials.

  • WhatsApp has added account switching in-app for user convenience.

  • Netflix is expanding its advertising opportunities and adding live sports sponsorships.

Dive deeper:

Elon Musk's X to launch premium subscriptions soon

Elon Musk said on Friday social media platform X, formerly known as Twitter, will soon launch two new tiers of premium subscriptions.

www.reuters.com/technology/social-media-platform-x-launch-new-premium-subscriptions-soon-says-musk-2023-10-20

🔥 Trend #5: Market Research and Brand Strategies

  • Macy's has debuted 'Mstylelab,' a digital fashion platform.

  • General Mills refreshed its fruit snack brands to fend off disruptors.

  • Brands are advised not to ignore Gen X, as they are a valuable consumer segment.

  • Inspire Brands emphasizes the importance of putting identity at the center of marketing strategies.

Dive deeper:

Brands lose by ignoring Gen X — here’s what the numbers say

Gen X is expected to be the wealthiest generation in history, however, they are largely ignored by brands.

www.marketingdive.com/news/while-brands-focus-gen-z-gen-x-gets-ignored-heres-what-numbers-say/697273

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The Leveling Up Team