This DTC Brand Scaled to $150M In Just 2 Years

This DTC brand scaled to $150M in just 2 years

How?

By changing the language that people associated with their product...

Want to know their story? Let’s dive in

— Ron Shah (@obviceo)
4:05 PM • Oct 2, 2023

Over the past 6 years, I have ghostwritten more than 3,000 articles for startup founders, C-level executives, Silicon Valley investors, and more.

Want to know a secret?

I use the same 5 templates every time:

Template #1: The mistakes & the lessons

What’s the fastest way to… twitter.com/i/web/status/1…

— Nicolas Cole 🚢 (@Nicolascole77)
5:16 PM • Oct 2, 2023

These 2 Michigan University students founded one of the most popular business newsletter companies.

Alex & Austin made the news look cool with Morning Brew.

In just 7 years, Morning Brew got:

- $50M in annual revenue
- 4M+ subscribers

Breakdown of how they did it🧵

— Ross Simmonds (@TheCoolestCool)
2:26 PM • Oct 2, 2023

Fortnite generates more than $5 billion every year via in-game purchases.

Every month 250 million gamers log in, 10x more players than Minecraft.

It isn’t just a game. It’s a media empire.

Learn their genius marketing strategy in less than 8mins🧵:

— ericosiu (@ericosiu)
3:00 PM • Oct 2, 2023

Supercharge Your Productivity (our cohort-based course) did nearly $1.4 million over 3 years and 12 cohorts.

After this next launch, we're retiring the product.

Here's why:

1. Diminishing returns of teaching tactics
The course is 50% tactics (i.e. the How) and 50% philosophies… twitter.com/i/web/status/1…

— Khe Hy (@khemaridh)
11:54 PM • Oct 2, 2023

My client owned this 325,000 SF shopping center anchored by Academy Sports and was getting offers around $28M.

By breaking up the center into 12 separate parcels for each tenant, I was able to gross $32M in proceeds.  

This is called a "break up" strategy and here's the scoop:

— John Andreini (@jandreini1)
8:22 PM • Oct 2, 2023

One reason why I created Art Of Interviewing is because none of my favorite podcasters had built a resource like it...

• Patrick O'Shaughnessy
• Tim Ferriss
• Steven Bartlett
• Chris Williamson
• Colin & Samir
• Lex Fridman
• Patrick Bet-David

...are all more qualified… twitter.com/i/web/status/1…

— Danny Miranda (@heydannymiranda)
8:17 PM • Oct 2, 2023

We had a live session today with 60+ creators who are learning short-form video.

It was killer. The retention was great. People are hyped.

And here are 14 key points if you're trying to break into short form vid:

1. Scale happens after content market fit
2. Content market… twitter.com/i/web/status/1…

— Alex Garcia 🔍 (@alexgarcia_atx)
5:09 AM • Oct 3, 2023

News flash:  

Most companies don’t want extremely driven employees.  

They don’t want growth of risk or change.  

They want people to sit down, shut up and do their job.   

Why would a biz owner who makes a few million a year want to change anything?  

Why would a… twitter.com/i/web/status/1…

— Brian Colunio (@hiringfirm)
2:09 AM • Oct 3, 2023

I accidentally manifested my dream job.

Secretly, I started two weeks ago.

Here is what happened:

In 2020, I completed a manuscript for the Navalmanack, but I had no idea how publish a book, or any inkling of what do to next.

@TuckerMax gave me a pep talk (in his own way)… twitter.com/i/web/status/1…

— Eric Jorgenson (@EricJorgenson)
2:28 PM • Sep 19, 2023