Double Your Clicks, Not Just Opens – Here's How

Hey there,

Got this comment from Phillip Hughes: "My open rates seem to be decent. The trouble I have is conversions from the emails." 

Phillip, you're not alone, and that's a great question.

And hey, if any of you have burning questions too, just hit reply.

Let's get into it.

So, your emails are getting opened… but the clicks? Not so much.

Here's the deal: Last week, we doubled our qualified leads. 

How?

By honing in on what our audience – folks like you – really want to hear about.

Take our Black Friday strategy emails.

These emails really resonated, especially with our qualified leads. Why?

Because they were super relevant to what was happening in their businesses. Our qualified leads typically have companies and customer bases that are just the right size to effectively implement these strategies.

It's all about relevance – when the content matches the scale and needs of the business, that's when you hit the sweet spot.

And yesterday’s post on Canva?

It was a goldmine for SaaS owners, one of our key client types.

The secret sauce?

Work backward from your target avatar. It's not just about catchy subjects; it's about hitting the nerve of what your audience truly cares about.

Here’s the Actionable Takeaway

Dive deep into who's buying from you.

Look for patterns in their profiles and their needs.

We use Gong at the agency to record customer calls and then let AI transcribe and analyze them for patterns.

But don't stop there. Go where your customers are hanging out online. Forums and social media groups – get in there and listen to their conversations.

And remember, it's not all business.

If you were sitting next to your ideal customer at a bar, what would they be talking about? Mix that into your emails too.

Want to go deeper into creating a customer avatar?

Let me know, and I’ll write a follow-up email about it.

And if you'd rather have us do the heavy lifting, we're here for you.

Request a free consultation to see if you qualify. I've been jumping on quite a few calls lately, so who knows? We might just end up brainstorming together.

To your growth,
Eric Siu

P.S. Long-time readers know we've played around with our newsletter format. Weekly, then 6 times a week, and now daily. We've tried it all – from content curation to different styles. But here’s the thing: data doesn’t lie.

When we looked closely at what made you guys happiest and what drove real leads for our agency, it was these personal, quick-insight case studies. They were the clear winner. So, we tripled down on them.

That's your takeaway – find what works and go all in. Don't overcomplicate your strategy. Keep it simple. Keep it effective.