ChatGPT converts users 5x higher than Google

Here’s what no one wants to admit: ChatGPT is quietly becoming the most powerful buyer research engine on the planet.

Here’s the truth:

• ChatGPT gets 38% of the traffic volume but drives 9.7% of actual sales.

• Google still dominates in volume (13.7B queries/day), but ChatGPT users convert 5X better.

• B2B companies doing $10M+ in revenue are seeing this across the board.

So, why isn’t your analytics platform showing this data?

Because your analytics are broken.

Because people are making their decisions before they even visit your site.

They’re spending 10, 15, even 20 follow-up queries with ChatGPT:
Comparing options. Vetting competitors. Asking for use cases. Clarifying value props.

By the time they land on your page, the sale is already made.
Not because of your copy. Because of the conversation that happened before the click.

Here’s the problem:

❌ Your attribution models don’t show this
❌ Your CRM is blind to the journey
❌ Your pipeline is leaking insights from the AI dark funnel

Old-school marketers are still clinging to last-click logic.
But the game just changed.

The "research layer" now lives in AI—and if you're not tracking it, you're not seeing the full funnel.

Traffic quality > traffic volume.
AI buyers aren’t browsing. They’re deciding.

This shift isn’t on its way. It’s already here.

To smarter funnels,
Eric Siu

PS we’ve been building and have some opportunities available:

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4 - If you want to grow faster using the power of AI, my agency Single Grain is offering free marketing plans to Leveling Up newsletter subscribers, check it out here.
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