ChatGPT can send you customers

Most people have no idea that ChatGPT and other AI tools already recommend websites, including yours.

But if you want those tools to actually send you traffic, you need to play by the new rules.

Here are 5 steps to dominate AI-driven search:

1. Refresh your top content every 30–60 days.
95% of ChatGPT citations come from pages less than 10 months old.
Update timestamps, refresh stats, and re-link to current sources. Tools like ClickFlow make this automatic.

2. Use AI-human content collaboration.
Pure AI content rarely ranks.
Use tools like AirOps or ClickFlow for the first draft, then have a human edit that draft.
The sweet spot: 90% AI, 10% human.

3. Optimize for AI Overviews.
AI search prefers clear questions and short answers.
Format pages with question-style H1s and concise, citable responses.
Make it easy for LLMs to feature your content.

4. Track your brand mentions across AI tools.
Use Ahrefs' Brand Radar to monitor mentions in ChatGPT, Perplexity, Gemini, and more.
If you're underperforming on key queries, update or expand those pages to boost visibility.

5. Automate the right content pipeline.
Plug your content strategy into analytics + publishing tools (like GSC + ClickFlow or MCP).
This lets you semi-automate SEO pages at scale, without sacrificing quality.
You’ll ship faster and outpace competitors before they even see what’s happening.

This is the new SEO game.

You either adapt to AI surfacing content, or you get buried.

To winning AI search,
Eric Siu

P.S.

1 - If you want to grow faster using the power of AI, my agency Single Grain is offering free marketing plans to Leveling Up newsletter subscribers, check it out here.
2 - We’re hiring AI-forward performance ad creative strategists, AI-forward SEOs and paid media people, AI short form creators, AI automation interns, and more.. If you’re interested, apply at our Careers page.
3 - We launched ClickFlow to help automate and scale SEO. We’re giving away 10,000 words for free - sign up for the waitlist at the link.
4 - Interested in creating 1:1 personalized LinkedIn ads in minutes instead of weeks? Sign up for the Karrot.ai waitlist.
5 - For more in-depth marketing content, check out my Leveling Up YouTube channel
6 - To help this newsletter improve, fill out this survey