CAGR Went Up 34% After Implementing This

Happy Thursday,

In 2023, lead nurturing might be the most overlooked strategy in digital marketing.

Here’s why:

Almost every company generates leads. But how many of those leads do you convert to a sale?

5-15% – if you’re lucky.

A lot of companies just try to push as many leads as possible down the pipeline.

Which is a good way to make your sales team tear their hair out.

CenterBeam, a B2B company, relies on lead-generation SEO and ads to grow. But their sales team just wasn’t able to convert those leads.

They were wasting a lot of money on non-converting leads.

So they made a unique change:

They launched a 7-point nurture campaign to warm up leads across channels that included:

• Reaching out via voicemail as an extra touch point to reach senior-level execs

• Sending more frequent (but still value-adding) email follow-ups

• Training the sales team to converse without a script for more connected and personal conversations

The result of this new nurture cadence?

• CenterBeam saw a 34% compound annual growth (CAGR) in revenue – for 5 years in a row!

• This has translated into millions of dollars in revenue and a 12:1 ROI on B2B ad spend.

Bottom line: you might not need more leads to hit your growth targets.

We can help you engineer a perfect lead nurture workflow to close more deals. Request a chat with a strategist simply by clicking the button below.

Plus, all new clients get 1 month of free CRO!

To your growth!
The Leveling Up Team