👾 Leveling Up 👾

Welcome to Leveling Up. Today’s newsletter is a 4-minute read. 

Here are some things we’re going to cover:

• Why sites are getting deindexed

• How to get a 73% free trial conversion rate

• Why software is like magic

Just a quick one.

Marketing School now has a community which you can join for free.

If you’re a marketer or a business owner, this group will help you:

• Shortcut your success with strategies and tactics from people who have been there, done that.

• Get access to exclusive trainings.

• Get group accountability

Check it out here (link).

Eric Siu :)

Want to Join AOA?

Have you heard of The Agency Owner's Association (AOA)?

This is an exclusive group run by myself and Neil Patel that you can join today.

AOA is specifically designed to help agency owners hit it big.

It’s $199/month, and you’ll receive:

• Access to both mine and Neil Patel’s network

• Access to all of our best training courses

• Special deals on software

• Strategies and frameworks

• Resources and templates to build the right systems, processes, and structure

You can join us here (link).

Links You Might Like

Here are some of the best links I’ve found since our last email. 

📈 SEO

Sites are getting deindexed because of this (link)

💌 Email

6 email personalization strategies (link)

🧠 Marketing

How to get a 73% free trial conversion rate (link)

🏢 Business

Is software the modern philosopher’s stone? (link)

🤖 AI

Here’s how Gemini can help with data visuals (link)

Deep Dive: Building a $100k/mo Community

Here's our playbook for building our online community to $100k/mo. Swipe it for more cash flow.

I spoke to a founder of a popular movie review website recently and he told me about a new community he's creating for people that are involved with fandom.

You can literally find a community for anything today.

OpenAI's Sam Altman has even said that communities will become even more valuable in the next decade as AI advancements push forward.

Plus if you have a business, community is a great retention mechanism.

I've been a big proponent of communities over the years (YPO for 4 years and EO for 7 years). As you continue to climb the mountain, the air gets thinner. If you can find a group of likeminded people that you love, you want to stick with them for as long as you can.

Right now, @neilpatel and I have an agency owner's peer group called the 'Agency Owner's Association'.

We host it on Skool and it's currently doing $6,400/mo. The current pricing is $199/mo with no commitments at the moment.

Here's how we plan on growing it:

1. Podcast ads

I'm fortunate enough to have two podcasts, Marketing School and Leveling Up. We also push the podcasts over to YouTube for better organic distribution. To promote the group, we have a 30-second midroll. I record it via video so we can push it to both YT and the audio pod.

The key thing is rotating your creative every 2-4 weeks or so. We'll include key wins, new features, new member announcements, and more to keep people from having banner blindness.

2. Price increases

This is a temporary thing as we can't increase the prices indefinitely. But the thought here is that the price will be cheaper initially as we add members. As the group grows, we'll continue to add more features to make it more valuable. The growth of the group will also make the network more valuable.

3. Getting on podcasts

There are a ton of agency podcasts out there today. It's easy for Neil and I to go out there and share our learnings while plugging the group because, well, agency owners are listening.

An additional bonus is that we get more content to chop up for short-form videos.

4. Email lists

Whether it's using our e-mail list or buying ads on other email lists, it's one of the best ways to promote a product or service. 

If it's your list, you can rotate different offers or change up the creative as frequently as you'd like. 

5. Webinars

We'd also promote webinars to our e-mail lists as well as drive ad traffic to the webinars. Yes, webinars still work today.

If you can do partner webinars with companies that have an agency audience, even better.

6. Change up the offers

Sure, we can share different templates around hiring, sales, marketing, operations, etc. but they're not exactly the best type of opt-ins because people are just there to get a template. 

We're better off promoting 'how-to's' because it shows off our expertise. This is why webinars and VSLs are great.

To sum it up, this is all just the beginning. I think we can get this group to $300-400k/mo in due time.

I'll continue to share our progress. Stay tuned.

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

1. You can apply to work with my marketing agency (link)

2. You can join my Skool community for agency owners (link)

Interested in working at Single Grain? We have some new open roles:

• Business Development Representative (link)

• Paid Media Manager (link)

• SEO Manager (link)