👾 Leveling Up 👾

Welcome to Leveling Up. Today’s newsletter is a 3-minute read. 

Here are some things we’re going to cover:

• How to win at content marketing

• How one site exploded their traffic by 113%

• How to ‘un-suck’ your strategy

Eric Siu :)

Join The Marketing School Community

Want to join a marketing community?

Marketing School has a free community now (link).

It’s a place for marketers and business owners to help each other and share what's working to grow faster.

We’d love for you to join!

Links You Might Like

Here are some of the best links I’ve found since our last email. 

✅ Growth

How I Bought An Agency For $2 That Led to 8 Figures (link)

📲 Social Media

The value of 2.5bn views from organic social (link)

💌 Email

10 captivating email flow examples (link)

📊 Marketing

The only way to win at content marketing (link)

📈 SEO

How one site exploded their traffic by 113% (link)

📹 YouTube

How to make thumbnails that pop (link)

Deep Dive: ‘Un-Suck’ Your Strategy

Here's how to 'un-suck' your strategy.

Let's say you're an advertising agency and you'd like to emulate the success of Publicis, WPP, Omnicom, Dentsu, etc.

Multi-billion dollar companies.

The simplest thing you can do is fire up your favorite LLM (ChatGPT, Perplexity, etc.) and give it this prompt:

"You are an expert on multi-billion dollar agencies. What are the multi-billion dollar agency holding companies like WPP, Omnicom, Dentsu, and Publicis doing that smaller agencies aren't doing?"

And in a few seconds, you'll understand the things that they're doing that you aren't:

• M&A

• Integrating services

• Sharing resources

• Top talent development and acquisition

• Investment in technologies and tools

• and much more

After you get a list of all the strategies, you simply have to ask yourself what you're capable of doing given your current resources. Then you can bucket out the strategies for different levels. At 7-figures, you can do ABC. At 8-figures, you can do DEF. At 9-figures, you can do GHI.

The 🔑 is to understand that people no smarter than you have been deploying these strategies for ages. You just needed to educate yourself and then prioritize. 

Then do it better than them. For a long time.

A FREE Marketing Plan For Business Owners

If you’re a business owner interested in rapid growth, then I have an ideal offer for you.

At Single Grain, our initial marketing plan is completely free – no strings attached.

If you’re qualified to work with us, our experts will analyze your business and send a detailed marketing plan of what you need to do moving forward.

Check it out here (link).

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

1. You can apply to work with my marketing agency (link)

2. You can join my Skool community for agency owners (link)

Interested in working at Single Grain? We have some new open roles:

• Business Development Representative (link)

• Paid Media Manager (link)

• SEO Manager (link)