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How I Bought an $8 Million Company with a $1 Hat | Kevin Espiritu

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Eric Siu
March 20, 2024

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Welcome back to Leveling Up!

Here are the results from last week’s poll:

Q: What's the BIGGEST hurdle you face when trying to grow your business network?

A: Finding the right people to connect with.

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- Eric Siu :)

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New Interview

How I Bought an $8 Million Company with a $1 Hat | Kevin Espiritu

Kevin Espiritu, founder of Epic Gardening, shares his journey from starting a gardening blog to building a multi-million dollar business. He discusses the growth of his YouTube channel, the importance of SEO and content strategy, and the acquisition of other gardening blogs to expand his reach.

Business Growth Strategies and Entrepreneurship

  • 📈 Epic gardening has grown from a blog to a YouTube channel, podcast, e-commerce, and a team, with impressive numbers and revenue.

  • 💰 Kevin Espiritu's trajectory of revenue growth from $188,000 in 2016 to $7.3 million in 2021 is a testament to the potential of creator entrepreneurship.

  • 🧢 The acquisition of Botanical Interests, a seed pack company, by the gardening blog founder is a testament to the power of personal branding and strategic partnerships in business growth.

  • 🌱 Having the right skill set, interest, and tools, along with a background in SEO and writing, played a crucial role in the success of Kevin's gardening blog.

  • 📈 YouTube and SEO are the main distribution engines for the gardening blog, with short form platforms like Instagram and TikTok serving as top of funnel organic reach for more organic content.

  • 💰 Buying a gardening blog for $900 and earning it back in 4 months through ad revenue is a smart investment strategy.

  • 🌱 Partnering acquired gardening blog with existing YouTube videos led to a much larger blog acquisition, demonstrating the power of cross-platform content integration.

  • 💰 The acquisition of a gardening blog led to a significant increase in revenue, with the RPM almost doubling on the acquiring site.

  • 💰 "Never interrupt compounding unnecessarily" - Warren Buffett's advice applies to both gardening and business, emphasizing the value of reinvesting profits.

  • 📈 Long form content and building long-term relationships with creators is becoming more valuable in the age of media fatigue and savvy audiences.

Gardening Content Creation and Niche Opportunities

  • 🧠 Finding a present moment activity that involves your body or hands with no outcome can be a way to de-stress and feel meditative.

  • 📈 The gardening space on YouTube is smaller compared to fitness or food, creating a niche opportunity for content creation and growth.

  • 🌱 Watching the growth of a plant is similar to how a blog grows, with each new leaf or article compounding and generating more traffic.


Watch This Video If You Want To Grow Your Agency Faster

The Agency Owner's Association (AOA) is a group by Neil Patel & and I for agency owners.

This group is for high-performing 6, 7, and 8-figure agency owners looking to free up their time, grow their business, and increase their overall happiness.

This community exist to help you get to the next level so you live the life you want. Watch the video above to get started.

-Eric Siu

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