Behind the Scenes of a Private Creator Event...

Happy Saturday,

Our CEO, Eric Siu, attended a special event for content creators this year.

He met people who have millions of subscribers on various platforms like YouTube (8M) and Twitter (1.6M).

Here's what he learned:

- Everyone has a funnel, he knows someone who uses their TikTok to drive traffic to their Instagram to then push them to a phone call where a high ticket course is sold. He does over $20M a year and has no employees.

- People also funnel traffic through Twitter. One OF creator does around $1M a year by herself, posts her content to Twitter, and then puts a link to her OF in the comments. No judgment on our end, it's her business, and it works for her.

By the way, the last two creators have 0 employees.

- Most YouTubers struggle with figuring out how to monetize beyond ads or selling merch. Someone might have 20M TikTok followers and still be broke. Ideally, promote other products, and then once you see what performs, work towards building your own products for maximum profitability.

- Most of them seem to feel like they're on the hamster wheel of content creation. He believes that most content creators would best be served by being the 'promoter' while having an 'integrator' run the business side of things. It's why MrBeast's manager Reed Duchscher raised money to help creators. Creators drive the traffic while the operators figure out scalable monetization models.

At the end of the day, it's still new in the creator economy, and Eric highly encourages you to figure out how you can partner with these creators if you don't want to become a creator yourself because he believes more of the attention will continue to accrue to creators as it becomes more accepted as a 'real job'.

We’re interested to hear your thoughts on the current state of the creator economy and where you think it’s going in the future—reply and let us know!

Have a great day,
The Leveling Up Team

P.S. Get a free growth analysis from our agency here.