AI SDR

How I’m using AI to find better prospects

Hey,

In a recent video, I showed my AI prospecting workflow going through people who follow me.

It looked for potential customers, checked HubSpot to see whether we already had a relationship, researched their companies, and prepared outreach.

Think about how much work sits inside that sentence.

You’d normally open someone’s profile, figure out what their company does, check your CRM, look for a reason to reach out, and write the email. Then do it again for the next person.

And if you’re a founder doing your own sales, it’s the work you keep meaning to get to after everything else.

What I find exciting about an AI SDR is how much of that process you can give it.

You can describe the customer you’re looking for and have it bring you a researched prospect and a message to review.

The company information, relationship history, and reason for reaching out can come back together.

Imagine opening an outreach draft with the research beside it. You can see why the company might fit, what’s happening in its business, and what the AI thinks you could help with.

You still need to check its work. A plausible explanation can be wrong, and a well-written email can be a bad idea. I keep a review step before anything goes out in my name.

But getting to that decision doesn’t have to mean doing every piece of the research yourself.

Tomorrow, I’ll show you our AI SDR and how to build one yourself in How to Build Your Own AI SDR: Find, Research, and Reach Better Prospects.

We’ll walk through finding a prospect, researching their business, and preparing personalized outreach so you can see how the pieces connect.

Tomorrow, 11:30am PT

(Can’t make it live? Register anyway and you’ll get the recording!)

See you there,
Eric