Avoid the Founder's Trap: Focusing on Real Growth

We’re midway through the week, and I've got something crucial for you.

I recently had a chat with Ali Abdaal, the productivity maestro.

If you're into productivity hacks and YouTube, you probably know Ali.

If not, you're missing out!

Ali dropped a gem during our talk that's a game-changer for founders and entrepreneurs. Here's the gist:

“A lot of people would buy a product to fulfill an emotional need.

Once they fulfill that emotional need, they feel like they’ve gotten the value from it.”

This brings us to the concept of perceived progress.

It's a trap many founders fall into.

You think you're making strides by acquiring tools or focusing on minor details, like perfecting a UI or tweaking an invoice template.

But are these activities driving real growth?

This is where I want to steer you back to the basics – the 20% that brings 80% of the results. In business, it's usually sales and marketing.

If you're spinning your wheels on tasks that feel good but don't contribute to real growth, it's time for a reality check.

And here's where my team can step in for you.

We focus on what truly drives your business forward, things like:

• A comprehensive analysis of your current marketing strategies.

• A tailored marketing plan that aligns with your growth goals.

• Expert insights and actionable steps for measurable results.

Let's redirect your efforts to where they matter most.

For real growth and progress, you need more than just emotional satisfaction from minor wins. You need a solid plan and a focused approach.

Ready to make the shift? Let's chat by requesting your free plan here.

To real growth,
Eric Siu