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- Are AI agents overhyped?
Are AI agents overhyped?
There's a difference between hype and leverage
This week, I spent ~10 hours wiring up an agent I named “Alfred” that actually helps run my business. Not in a cute demo way. In a real revenue way.
Here’s the difference between AI hype and AI leverage:
1) Set guardrails or it’s useless (or dangerous).
If you treat an agent like a toy, it’ll act like one. I run mine locally and give it limited permissions. One vault. Specific access. No email inbox access. Prompt injection is real. There are no perfect solutions, only trade-offs.
2) Organize it like a team, not a chat.
I run everything through Telegram with separate threads: SEO, product, personal, ops. Think “AI squad.” Same agent, different contexts. You get parallel processing without the chaos.
3) Make it proactive, not reactive.
The unlock is contextual memory + scheduled jobs. Mine runs daily “strategic digests” that surface:
S-tier relationship opportunities with outreach drafts
Competitive intel
Target account research with decision-maker angles
Content ideas based on what’s working now
This is what a real chief of staff does.
If you want to grow faster using the power of AI, my agency Single Grain is offering free marketing plans to qualified Leveling Up newsletter subscribers, check it out here.
4) If you ignore token economics, you’ll rage quit.
Agents are token-hungry. So I bake in a rule: if a task costs more than $0.50, it asks for approval. I also route heartbeat/status checks to cheaper models. Most people don’t have an AI problem; they have a cost-control problem.
5) The future is agent-on-agent.
One “Alfred” won’t be the end state. You’ll have a squad lead agent managing sub-agents across SEO, paid, sales, ops. Humans do the last 10–20% and set direction. The bots do the grind.
If you want to turn this into pipeline, start here: use an agent to mine your CRM + call transcripts + analytics, then generate weekly “best accounts + best angles” briefs. Watch my video to learn more about this process.
If you want help building an agent-driven growth system that consistently creates leads (not just content), Single Grain can help.
To building an army of Alfreds,
Eric Siu
P.S.
1 - If you want to grow faster using the power of AI, my agency Single Grain is offering free marketing plans to qualified Leveling Up newsletter subscribers, check it out here.
2 - We’re hiring AI-forward performance ad creative strategists, AI-forward SEOs and paid media people, AI short form creators, AI automation interns, and more. If you’re interested, apply at our Careers page.
3 - We launched ClickFlow to help automate and scale SEO.
4 - Interested in creating 1:1 personalized LinkedIn ads in minutes instead of weeks? Sign up for the Karrot.ai waitlist.
5 - For more in-depth marketing content, check out my Leveling Up YouTube channel
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