AOI ROI is real

Everyone keeps asking: “Where’s the real ROI from AI?”

Here it is.

Goldman Sachs just cited real-world AI wins across companies like JP Morgan, Chipotle, UPS, and Rocket Mortgage:

• Chipotle and JP Morgan are using AI to slow down headcount growth while revenue continues to rise.

• Rocket Mortgage slashed loan processing time from 4 hours to just 15 minutes.

• UPS saved over 38 million liters of fuel thanks to AI route optimization.

These aren’t test pilots. These are cost savings and time savings at scale.

But here’s the nuance:

We’re still early.
Most companies have only implemented AI in a small fraction of their operations.

The real financial impact?
It’s going to snowball, especially by 2027.

Why?
Because companies are still laying the infrastructure.
Training data. Hiring internal AI teams. Figuring out where automation can be trusted.

So if it feels like we’re not seeing massive bottom-line shifts yet, it’s because the real impact is compounding behind the scenes.

There’s also a human side to this:
Yes, some jobs will be automated.
But history shows us this: new tech = new jobs.

The winners?
People who re-skill fast, stay curious, and find new ways to add value.

Want to start driving real ROI from AI in your marketing?
Work with Single Grain to build your AI marketing engine.

So if you're still on the sidelines, ask yourself:
Are you using AI to grow…or are you waiting to get left behind?

To driving revenue with AI,
Eric Siu

P.S.

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