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Amazon Introduces Generative AI Image Tool For Advertisers

Trends For the Week of October 30th, 2023

Author

Eric Siu
October 30, 2023

Happy Monday,

Using AI, we analyzed 65 latest headlines from Search Engine Land, Search Engine Journal, Search Engine Roundtable, Social Media Today, and Marketing Dive to summarize the top 5 industry trends for this week.

Here's what's trending 🔥

🔥 Trend #1: Artificial Intelligence (AI) in Digital Marketing

  • Amazon Introduces Generative AI Image Tool For Advertisers

  • Google Introduces AR Beauty Ads, Promote Products With Virtual Try-On

  • Facebook Experiments With Generative AI Profile Pictures and In-Stream Post Assistance

  • Amazon upgrades ad suite with new data clean room, AI image generator

Dive Deeper:

Amazon Introduces Generative AI Image Tool For Advertisers

Is generative AI the future for digital advertising? Amazon Ads introduces new AI-powered image creation tool to boost ad performance.

www.searchenginejournal.com/amazon-introduces-generative-ai-image-tool-for-advertisers/499439

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🔥 Trend #2: Social Media Marketing Developments

  • HubSpot & TikTok Announce CRM Partnership For B2B Lead Generation

  • TikTok Publishes New eCommerce Marketing Starter Guide

  • Instagram Makes Reminder Ads Available for Stories Placement

  • Maybelline, Farmacy Beauty among brands applying Snapchat’s Halloween AR lenses

Dive Deeper:

Instagram Makes Reminder Ads Available for Stories Placement

More ways to raise awareness of coming events/launches.

www.socialmediatoday.com/news/instagram-makes-reminder-ads-available-stories-placement/697974

🔥 Trend #3: Search Engine Updates and Optimization

  • Ahrefs again calls out Semrush for ‘unethical practices’

  • Google Performance Max Evolves With New 'Search Themes' Feature

Dive Deeper:

Ahrefs again calls out Semrush for 'unethical practices'

Ahrefs seems to believe an article endorsing Semrush over Ahrefs on the Backlinko website may violate FTC's endorsement guidelines.

searchengineland.com/ahrefs-vs-semrush-unethical-practices-433839#:~:text=Ahrefs%20leadership%20is%20once%20again,actually%20be%20seven%20additional%20edits.

🔥 Trend #4: Advertising Platform Updates

  • Amazon’s ad services revenue rose 26%, bringing in more than $12 billion in Q3

  • Google Expands Image Fact-Checking & Source Verification Tools

  • Microsoft Announces pubCenter For Website Monetization

  • Meta Announces the Removal of Rooms in Facebook Groups

Dive Deeper:

Google announces tools to help users fact-check images | TechCrunch

The use of context images and videos on social media has led to dangerous misinformation distribution. Google is announcing it will provide more

techcrunch.com/2023/10/25/google-launches-tools-to-help-users-fact-check-images/?guccounter=1

🔥 Trend #5: Advanced Analytics and Data Insights

  • Google Now Allows Mixing Structured Data Formats

  • Meta revenue surges 23%, but volatility could soften advertiser demand

Dive Deeper:

Meta quarterly profit jumps but it sees volatility in ad market

Meta on Wednesday reported that its quarterly profit more than doubled from last year's figure as it looks ahead at a volatile ad market and lawsuits accusing it of profiting from "children's pain."Dozens of US states this week accused Meta of profiting "from children's pain," damaging their mental health and misleading people about the safety of its platforms.

news.yahoo.com/meta-quarterly-profit-more-doubles-213505657.html

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