Using AI, we analyzed 65 latest headlines from Search Engine Land, Search Engine Journal, Search Engine Roundtable, Social Media Today, and Marketing Dive to summarize the top 5 industry trends for this week.
🔥 Trend #1: Artificial Intelligence (AI) in Digital Marketing
Amazon Introduces Generative AI Image Tool For Advertisers
Google Introduces AR Beauty Ads, Promote Products With Virtual Try-On
Facebook Experiments With Generative AI Profile Pictures and In-Stream Post Assistance
Amazon upgrades ad suite with new data clean room, AI image generator
Less than 65% of business owners use Conversion Rate Optimization (CRO) to improve their funnels
Even though just a 1% increase in conversion rate can lead to a 10-20% increase in sales!
What a missed opportunity.
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🔥 Trend #2: Social Media Marketing Developments
HubSpot & TikTok Announce CRM Partnership For B2B Lead Generation
TikTok Publishes New eCommerce Marketing Starter Guide
Instagram Makes Reminder Ads Available for Stories Placement
Maybelline, Farmacy Beauty among brands applying Snapchat’s Halloween AR lenses
🔥 Trend #3: Search Engine Updates and Optimization
🔥 Trend #4: Advertising Platform Updates
Amazon’s ad services revenue rose 26%, bringing in more than $12 billion in Q3
Google Expands Image Fact-Checking & Source Verification Tools
Microsoft Announces pubCenter For Website Monetization
Meta Announces the Removal of Rooms in Facebook Groups
🔥 Trend #5: Advanced Analytics and Data Insights
Google Now Allows Mixing Structured Data Formats
Meta revenue surges 23%, but volatility could soften advertiser demand
How We Can Help
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The Leveling Up Team