AI is stealing your clicks

SEO isn’t just about ranking anymore. It’s about being cited by AI.

Most people are optimizing for 2020 Google, not 2026 AI.
Their pages are full of fluff, burying the answer deep in paragraph three. AI tools don’t have time for that, and they’ll cite someone else.

Clicks are down across the board (20–30% in many cases) because users are getting their answers from AI tools, not your site.
But if AI keeps citing you, your authority goes up. And people who do click? They're already bought in.

This is the new SEO flywheel:
Rank → Get cited → Build trust → Earn traffic (without chasing every click).

This format makes it stupid easy for LLMs to extract answers—and cite you as the authority.

In my latest video, I discuss what these platforms want:

• A clear H1 that matches the search query

• A 2–3 sentence answer at the top of the page (under 50 words)

• Optional: 3 bullet points summarizing the key takeaway (like CNBC does)

Use tools like ClickFlow to scale across the site

Watch the full breakdown here, including how to optimize for ChatGPT, Claude, and Perplexity.

To making your content AI-ready,
Eric Siu