👾 Leveling Up 👾

Welcome to Leveling Up. Today’s newsletter is a 4-minute read. 

Here’s what we’re going to cover: 

• How to make a week’s worth of content from one video

• Eight types of e-commerce email you need to be sending

• The power of writing and communication.

Have you heard of our Agency Owners Association (AOA)? 

We’re about to start a Q&A, so make sure you join today (join here). 

Thanks,

Eric Siu :)

Actionable Tip

Need a way to format existing content across your socials?

Cody Schneider’s tweet just solved your problems.

Here’s how he creates a week’s worth of content from one video:

1. Record a long-form video

2. Go to Swell AI, and chop up the video into clips

3. Schedule on every platform

This way, you can focus on high-quality content and rely on AI to process it for you. 

Give it a try!

Links You Might Like

Here are some great links I found since our last email.

💌 Email

8 types of email every e-commerce store should send (link)

📊 Marketing

How to generate more product marketing ideas (link)

🤖 AI

Microsoft just dropped a new AI model called VASA-1 (link)

📈 SEO

These sites have shown to be the strongest for SEO (link)

🏢 Business

Need to increase your pipeline quickly? Here are my tips (link)

Deep Dive: The Power of Writing & Communication 

What writing mistake is holding back your success? 

Being real and clear in your writing can lead to big wins — here's how to drop the errors and start succeeding.

I had the opportunity to guest David Perell – a writing teacher, Founder of Write of Passage school, and the host of ”How I Write” podcast with 400k+ followers on Twitter.

Here’s what I learned from our conversation:

1. Don’t exploit algorithms for quick growth.

Success is often measured by quick gains in follower counts and viral content, but David describes his growth on Twitter not as a result of manipulating algorithms through superficial means, but by being authentic with his audience. A slower, more organic growth process based on trust and genuine interaction is more valuable.

2. Don’t seek; ATTRACT.

Let opportunities come to you rather than actively seeking them out, opposing the conventional networking and career building. Personal and intellectual assets should do the heavy lifting, attracting like-minded individuals and opportunities.

3. Integrate personal beliefs with professional life.

In a multi-faith environment, David openly discusses how being a Christian and a follower of Jesus is at the core of his identity, directly influencing his professional life and how he is perceived publicly. He states, "That is something that I spend the most time thinking about."

4. Write not for communication, but for deep personal discovery and expression.

David speaks about teaching writing in a way that encourages individuals to "excavate parts of themselves that they didn't know they knew." Writing can go beyond traditional education and be a personal therapy and introspection.

If you missed this interview, watch the full video here (link).

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

1. You can apply to work with my agency (link)

2. You can join my Skool community (link)

3. You can apply to join my mastermind (link)

Interested in working at Single Grain? We have some new open roles:

• Paid Media Manager (link)

• SEO Manager (link)