👾 Leveling Up 👾

Welcome to Leveling Up. Today’s newsletter is a 3-minute read. 

Here’s what we’re going to cover: 

• How to increase YouTube views

• Seven SEO strategies that always work

• What I learned from a ‘longevity summit’

Have you heard of our Agency Owners Association (AOA)? 

We’re about to start a Q&A, so make sure you join today (join here). 

Thanks,

Eric Siu :)

Actionable Tip

Here’s a quick tip I learned recently about increasing YouTube views.

As you know, I have my Leveling Up podcast, with my most recent guest Ryan Hashemi.

The tip is simple: get the podcast guest to share the episode to their ‘Community’ tab in YT.

This way, it looks as if the creator has published a brand new video.

The impact was huge. Give it a try!

Links You Might Like

Here are some great links I found since our last email.

📊 Social Media

How to attract attention with 5 basic steps (link)

🤖 AI

ChatGPT is starting to make links more prominent (link)

💌 Email

Three automations to protect your email list from being banned (link)

📈 SEO

Seven SEO strategies that will always work (link)

🏢 Business

Is The New York Times now a gaming company? (link)

Deep Dive: Masters of Longevity

Top longevity experts like @hubermanlab and @PeterAttiaMD aren't just doctors and researchers, they're also marketing masters. 

Here are six lessons I learned from a longevity summit.

For context, here were some of the speakers:

@hubermanlab

@PeterAttiaMD

@bryan_johnson

@jayshetty

@jimkwik

@DrGottfried

@DrGundry 

@drmarkhyman 

@bengreenfield 

I'll share some of the longevity moments in another post, but this one will focus on marketing.

1. Andrew Huberman spends an INSANE amount of time preparing for his content. 

He spends 12 to 100 hours preparing for long-form solo podcast episodes. Then he spends another 3 to 11 hours recording it.

Topicwise, he mostly chooses what interests him the most from 4+ pages of his research.

2. The best marketers sell subtly 

At the event, Jim Kwik had a main stage talk and a breakout room talk.

In both instances, he delivered immense amounts of value. What most people didn't notice is that he was subtly selling the whole time.

During his main stage talk, he'd continually reference his content. He might speak about a conversation he had with someone on his podcast that 'has 100 million downloads'. 

Or he might refer to his book 'Limitless'. Or he might have a downloadable resource with a QR code that people could scan.

Or if he was teaching a framework from his book, he would tell us all that we could learn the entire framework in his book.

He wasn't telling us to buy directly -- he was subtly guiding us to the solution without being annoying about it.

I'd say that his value-to-selling ratio was probably 98 to 2. 

Not bad.

3. Everyone is a creator

Huberman and Attia have big medical podcasts. Bryan Johnson has built a nice following on YouTube. Jim Kwik and Jay Shetty have podcasts dedicated to their respective niches.

Sara Gottfried has a few books under her belt. The list goes on.

The content creator world is only going to get bigger in a world where AI is taking over. One of the few remaining things you can trust is an authentic personal brand.

People ultimately like doing business with people at the end of the day.

Content creators are the new customer acquisition platforms which is why brands like AG1 have been religiously sponsoring people like Huberman for years.

This leads me to my next point...

4. The best creators will eventually build their own products and services

Jim Kwik has various coaching programs and courses. His idea of helping everyone optimize their brain to reach their max potential has a wide audience TAM (total addressable market) so it makes sense to capture the market with low to high-ticket educational programs.

Peter Attia charges $149/year for his podcast membership where he shares behind-the-scenes content as well as Q+As with his community.

I believe most of the doctors still do 1 to 1 coaching with clients. For example, one of our Single Grain clients who was attending the summit tried hard for years to become a private client of Peter Attia's. It's not cheap -- 5 to 6 figures annually. 

I believe that if a creator is selling ads, they're most likely leaving money on the table (which might be okay with them because many just want to focus on their research).

5. You can't trust everything that you hear

Because these practitioners all have different experiences, they often share contradictory advice. 

One person might say to only eat fermented meats. The other might say to do no more than 150 minutes of cardio per week.

It's on you to do your own research and make your own decisions. The worst would be if you listened to every piece of advice blindly. That would indicate that you aren't able to truly think for yourself.

This applies to any form of information intake. 

6. Beware of the 'idiot index'

The "Idiot Index" is a concept introduced by @elonmusk  that refers to the difference between the marketed price of a product and the cost of its raw materials.

In some cases, I saw people marking up what would usually be a $2,000 service to $20,000. 

That increases the idiot index by 10x.

Look up to your influencers, but also beware of the true costs of their products. When it comes to longevity especially, people pay blindly after they hear something that 'sounds' good from someone that they like. 

I'm definitely guilty of this. 

Big props to Darshan Shah from NextHealth for putting this all together.

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

1. You can apply to work with my agency (link)

2. You can join my Skool community (link)

3. You can apply to join my mastermind (link)