7 marketing trends actually worth paying attention to

AI is creating way too much noise in marketing right now.

Everyone’s talking. Few are shipping.

Here are the future marketing trends I’m actually paying attention to:

1. Content creation costs (e.g. blog content) will fall exponentially. We're already piloting 50k words for free to some of our customers using ClickFlow.
   

2. Agentic workflows will replace a lot of workflow tasks. Internal linking, keyword research, and content pruning will all handled by AI—freeing up 60-70% of an SEO Manager’s time. They can instead focus on higher leverage tasks, such as strategy or managing AI agents (who manage AI agents).
   

3. Trend-hunting agents will build hooks, outlines, scripts, and thumbnails for you—instantly. Save hours. Scale faster. More shots on goal to go viral.
   

4. One-click ABM ad campaigns will launch from tools like ZoomInfo and Apollo. More leads, faster, for less cost.

5. One-click ad creative launches based on proven templates. Coming soon in Karrot. 🥕

6. Repurposing agents will chop your long-form content into native posts for X, LinkedIn, YouTube, and more.

7. Video chatbots trained on ALL of your content will act as 24/7 BDRs, customer support, sales educators, and much more.

And soon?

Your marketing stack will look at your results, make a plan, and ask, “Want us to just do it for you?”

It's still early days and some of this stuff is already happening, but isn't quite world class yet. But wait a few years, and this will all be there.

The new marketing game is simple:
Faster execution = more shots on goal = more wins.

Most won’t adapt in time.

The fast will eat the slow.

To speed as a moat,
Eric Siu

P.S. Want to get ahead of this? Start integrating agents into your workflows now—before your competitors do.