👾Leveling Up 👾

I used to think short-form videos were useless for getting business.

I've changed my stance on that recently -- in fact, I think organic socials as it relates to shortform content is one of the biggest opportunities today for reach.

This past week, I had an IG Reel that got 6.4M views. Another one got 2.3M views.

From that, I had a couple of executives/founders text me. Those moments of serendipity can lead to meetups, introductions, or different types of business opportunities.

Being top of mind goes a long way. My marketing agency, Single Grain, gets its clients from all types of sources. Most of the time, people reach out when they're feeling the pain. But they often forget the sea of marketing agency owners they've met at events.

But if they see an organic social post at the right moment and they know that person can solve their pain point, who do you think they're going to go to?

I used to be against created TOFU short-form content, but I've warmed up to it and combine it with MOFU/BOFU short-form content.

Eric Siu :)

A FREE Marketing Plan For Business Owners

If you’re a business owner interested in rapid growth, then I have an ideal offer for you.

At Single Grain, our initial marketing plan is completely free – no strings attached.

If you’re qualified to work with us, our experts will analyze your business and send a detailed marketing plan of what you need to do moving forward.

Check it out here (link).

Links You Might Like

Here are some of the best links I’ve found since our last email. 

📈 Marketing

Learnings from Joe Biden’s communication strategy (link)

🤖 AI 

Creating agents with AI (link)

📲 Social Media

Explaining the value of video to clients (link)

✉️ Email 

7 questions to answer before you hit send (link)

🏢 Business

How Vivian Tu made $3 million in one year (link)

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

1. You can apply to work with my marketing agency (link)

2. You can join my Skool community for agency owners (link)

Interested in working at Single Grain? We have some new open roles:

• Business Development Representative (link)

• Paid Media Manager (link)

• SEO Manager (link)