👾Leveling Up 👾

Programmatic SEO doesn't work if you set it on autopilot. But it skyrockets your traffic if you watch it like a hawk.

You've got to tend to it carefully, like a garden. 🪴

Some results:

• 85% traffic increase

• 84% impression increase

• CTR 3.25x higher than site avg (3.4%)

• 1,123 new keywords (445 of these are in positions 1-10)

• 40% more cart adds

Here's what we did over at Single Grain:

Using an AI model trained on the site’s existing content, we scaled content production programmatically. We successfully created 200 new pages, each with high purchase intent rather than taking their historical informative content approach.

Apart from the initial setup, each page was set up to require little to no human editing or additional work.

The pSEO topic we targeted was “Best [Wine Type] Under [Price Point]”

Each page featured dynamically inserted product listings, along with AI-generated copy to support it, including FAQs and general information about the wine type and price point.

Of course, we're continuing to tend to the client's garden by adding workflows that allow us to:

• Internally link to relevant content automatically

• Contextually update the CTA (programmatic CRO) to increase conversion rates by 60%+

• Automatically update content where relevant

Augmenting our staff with AI is the way to go, at least for the next few years. Letting AI do its own thing is a recipe for mediocrity -- we're too early for that.

Companies that jump on the train and experiment sooner will be far ahead of the ones that are stuck in their own ways.

So hop on 🚂

Eric Siu :)

The Biggest Marketing Trends You Need to Know in Q3 and Q4 of 2024

On Tuesday August 13th at 5:30pm (BST), I’m hosting a one-time webinar.

It’s called The Biggest Marketing Trends You Need to Know in Q3 and Q4 of 2024.

Inside the webinar, you’ll learn:

• Is SEO dead? (Hint: It's not if you're leveraging social the right way.)

• How a simple reframe built a $13.8B company (and how you can apply it to your business)

• Why you should increase your prices in 2024

And much more.

Interested? – save a spot while you still can (link).

See you there.

Links You Might Like

Here are some of the best links I’ve found since our last email. 

📲 Social media 

Is it worth creating large audience TAM content? (link)

📈 Marketing

Ryan Reynolds & Hugh Jackman's $1B box office secret (link)

✉️ Email 

Turn strangers into lifelong customers (link)

🤖 AI 

11 stunning AI videos from Runway’s Gen-3 Alpha (link)

🏢 Business

Does team size matter with marketing? (link)

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

1. You can apply to work with my marketing agency (link)

2. You can join my Skool community for agency owners (link)

Interested in working at Single Grain? We have some new open roles:

• Business Development Representative (link)

• Paid Media Manager (link)

• SEO Manager (link)