50% of our leads come from this one move

The single move that generated half our early Karrot customers. You’ve heard it before: The fortune is in the follow-up.

But most people still don’t take it seriously.

When it comes to closing deals, following up is the difference between getting ghosted and landing revenue.

Here’s what I’ve seen:

40-50% of our early customers at Karrot.ai came directly from follow-ups. Not first touch. Not demos. Follow-ups.

It doesn’t matter if you’re selling software, services, or physical products—staying top of mind is everything.

And the truth? Most salespeople give up after one or two messages.

You have to keep showing up.

Because no one is sitting around waiting for your pitch. They’re busy, distracted, and buried in noise.

So if you’re not following up relentlessly, you’re leaving money on the table.

Here’s what to do:

• Build a simple follow-up system (CRM, Notion, whatever—track it).

• Automate where possible, but don’t lose the personal touch.

• Aim for 5–7 follow-ups minimum before calling it quits.

• Mix up your channels (email, DM, text, video).

Sales isn’t just about being the best. It’s about being remembered.

To staying top of mind,

Eric Siu

PS: We’ve been building and have a couple of offers available:
1 - We’re looking for an AI Content Operator to launch and scale our shortform content If you’re interested, apply at our Careers page
2 - We launched Clickflow to help automate and scale SEO. We’re giving away 25,000 words for free - sign up for the waitlist at the link
3 - Interested in 1:1 personalized ads at scale? Sign up for the Karrot.ai waitlist
4 - If you want to grow faster using the power of AI, my agency Single Grain is offering free marketing plans to Leveling Up newsletter subscribers, check it out here
5 - For more in-depth marketing content, check out my Leveling Up YouTube channel
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