👾Leveling Up 👾

Welcome to Leveling Up. Today’s newsletter is a 4-minute read. 

Here are some things we’re going to cover:

• Earning your luck

• Microsoft’s Copilot upgrade

• 5 email techniques to increase sales

Enjoy,

Eric Siu :)

Want to Scale Your Agency? Join My Private Skool Community With Other Founders

Links You Might Like

Here are some of the best links I’ve found since our last email. 

📊 Marketing

Linkedin Ads tool that auto retargets ideal customers (link)

🤖 AI

Microsoft Copilot upgrade in Edge (link)

✉️ Email

5 quick techniques to instantly increase your sales (link)

🏢 Business

Choosing to play finite or infinite games (link)

📈 SEO

Does Google prefer to rank long-form or short-form videos? (link)

Deep Dive: Earning Your Luck

All it takes is one person to change your life.

13 years ago, a startup CEO interviewed a 25-year-old who had never led a marketing team. The kid competed against experienced CMOs and marketing VPs, and he won the job.

The kid was about to be fired a month into the job because the startup wasn't acquiring customers, so he bet the entire marketing budget on YouTube ads.

The company went from acquiring 200 users a month to 5,000+ users a month and raised its series B.

The company was saved.

I was that kid and I will forever be grateful for that CEO for betting on me. I had no business winning that job. But I've also seen other instances of this...

A few weeks ago, I was in Japan hanging out with two ex-employees.

I hired them in their early 20s and they're both in their 30s now. They're both doing great today. Making great money and working for big companies.

We were having sushi dinner and towards the end…

They raised a toast to me and thanked me for 'changing their life'.

I was grateful, but a little confused.

They explained that when they were in their early 20s, nobody gave them a chance and I took a chance on them. That changed their career trajectory and they'll forever be grateful for that.

In my mind, I didn't do much. I saw raw talent and I went for it.

Side lesson: what might not mean much to you might mean the world to someone else.

This doesn't all just happen by chance

You have to put yourself in a position for someone to want to make a bet on you. You have to become a person of value.

Opportunities don't just fall out of the sky.

Fortune doesn't just favor the bold, it favors the prepared.

As long as you keep compounding value over time, there's no doubt someone will notice you.

Keep learning, keep networking, keep producing.

Then someone will come along and make a bet on you, and you'll feel like you got 'lucky'.

Maybe so, but you worked hard to earn your lucky moments.

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

1. You can apply to work with my marketing agency (link)

2. You can join my Skool community for agency owners (link)

Interested in working at Single Grain? We have some new open roles:

• Business Development Representative (link)

• Paid Media Manager (link)

• SEO Manager (link)