👾 Leveling Up 👾

Welcome to Leveling Up. Today’s newsletter is a 4-minute read. 

Here are some things we’re going to cover:

• 4-day work weeks

• Brex’s marketing

• Usage-based billing

Eric Siu :)

Free Expert Marketing Plan

Are you a business owner looking for a quick marketing plan to get started?

At Single Grain, our initial marketing plan is completely free – no strings attached.

If you’re qualified to work with us, our experts will analyze your business and send a detailed marketing plan of what you need to do moving forward.

Get your free plan here (link).

Links You Might Like

Here are some of the best links I’ve found since our last email. 

💌 Email 

8 tips to improve opt-in forms (link)

🏢 Business

Are 4-day work weeks a good idea? (link)

🤖 AI

A ChatGPT cheat sheet for you (link)

🖊️ Writing

Some killer copywriting frameworks (link)

📊 Marketing

Ramp overwhelms Brex’s marketing (link)

Deep Dive: Usage-Based Billing ($30M in Profit with Just 30 Employees)

Will the future of billing be usage-based versus seat-based?

I had dinner yesterday with a handful of smart founders.

Everyone is building something in AI whether it's for their core business or something on the side.

One guy is building a solution around providing accurate medical records. He's thinking of charging $.10 per use.

When I think about marketing, I believe many things should be usage-based. 

Pay per lead.

Pay per landing page.

Pay per content piece.

And as we mature with AI + blockchain tech, usage-based will become performance-based in many cases.

I have a friend who only has 30 employees but his performance-based marketing agency makes $30M in profit per year.

Another company does around $1B in revenue. They're also a performance-based marketing agency.

We're already seeing it, I just think we're going to see a lot more as technology adoption grows.

Smart contract escrows that release payments to agencies once performance metrics are hit will be a thing.

The ability to generate high-quality landing pages at scale that convert will be a thing. Using said smart contract escrows above, the agency might only be paid on the pages that perform.

Updating, consolidating, and deleting content at scale for SEO purposes will be a thing. Same deal with the smart contracts re: performance.

Less smoke and mirrors, more results.

Better for the entire ecosystem because the quality bar goes up.

Join AOA Today

The Agency Owner's Association (AOA) is our paid community that is for expert agency owners looking to scale.

It’s $199/month, and you’ll receive:

• Access to both mine and Neil Patel’s network

• Access to all of our best training courses

• Special deals on software

• Strategies and frameworks

• Resources and templates to build the right systems, processes, and structure

Apply and start scaling here (link).

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

1. You can apply to work with my marketing agency (link)

2. You can join my Skool community for agency owners (link)

Interested in working at Single Grain? We have some new open roles:

• Business Development Representative (link)

• Paid Media Manager (link)

• SEO Manager (link)