👾Leveling Up 👾

Welcome to Leveling Up. Today’s newsletter is a 4-minute read. 

Here are some things we’re going to cover:

• Google’s Jarvis AI leak

• Elon Musk on video games

• AI marketing hacks

Enjoy,

Eric Siu :)

LIVE ONLINE EVENT
CRO Masterclass with Eric Siu and Jon MacDonald: Best Practices for 2025 & Beyond

Links You Might Like

Here are some of the best links I’ve found since our last email. 

📊 Marketing

2025 Marketing Predictions: What’s ahead and how to prepare (link)

🤖 AI 

Google Jarvis AI leak (link)

✉️ Email

The power of the “1-year anniversary email”  (link)

🙌 Lifestyle

Elon Musk on video games (link)

🏛️ Politics

Leaders come and go: Naval Ravikant on “the game” (link)

Deep Dive: Marketing + AI

Actual stuff that works with marketing + AI (and no, it's generating pictures):

AI-nurturing + identity layering -- By adding a first-party pixel to your site, you'll be able to enrich your visitors and see just who's visiting -- it could be a VP of Marketing at a $2B company that is reading content around your solution. 

Guess what? You'll have their LinkedIn URL and their e-mail address to be able to nurture. Add them on LinkedIn with a note saying:

Hi NAME,

Thanks for visiting the [YOUR COMPANY] site re: [whatever content they consumed]. We published something very similar recently that might also be helpful: [LINK]

If you want more content like this, we published a lot and you can get access for free here: [NEWSLETTER SIGNUP LINK]

If you want help around [PROBLEM], you can book a call with us here: [LINK]

The 'AI-nurturing' piece of this is simply prompting the AI to look through your content library from the past 90 days and surfacing the most relevant piece of content according to their behavior.

By doing this, you're not bugging them to buy your stuff all the time -- you're simply trying to provide more value. Worst case, they can opt-out at any time. Best case, you warm them up and they raise their hand.

Programmatic SEO - Did you know that TripAdvisor gets over 126M visitors per month from SEO? And they rank for close to 19M keywords?

Sites like TripAdvisor, Zillow, Expedia, ZipRecruiter, etc. all leverage pSEO to create pages at scale that help their users. Now with OpenAI's API, you can do the same thing.

For example, if you are a national dry cleaner chain, you can optimize for keywords like:

'dry cleaner near me'

'dry cleaner [city]'

'best dry cleaners'

'top dry cleaners'

You'll have thousands of permutations you can optimize for. Each page might not drive a lot of traffic, but they're high intent and when you have many of them, it'll be a net gain.

AI-assisted content -- we take AI-generated transcripts for our podcasts and add a human in the loop to fact-check, add links, and add content to create complete blog posts. This decreases our costs by 62% and increases output by 200%.

AI Contextual Conversion Rate Optimization - If you're doing programmatic SEO, it makes sense to think about conversion rate optimization (CRO) from an AI standpoint. By simply prompting OpenAI's API and asking it to come up with a contextual call to action on your website, you'll see better results.

For example, the main call to action on your site might be 'Work With Us'. 

What if you had a page on conversion rate optimization services? A contextual CTA example might be 'Optimize Your Conversions'.

On tests that we've run, we've seen a 57% increase in CTR and a 12% increase in conversions. 

Not bad considering the scalability of this tactic.

What did I miss?

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

1. You can apply to work with my marketing agency (link)

2. You can join my Skool community for agency owners (link)

Interested in working at Single Grain? We have some new open roles:

• Business Development Representative (link)

• Paid Media Manager (link)

• SEO Manager (link)