👾 Leveling Up 👾

Welcome back to Leveling Up!

Quick heads up: we’ll only send this curated newsletter on Wednesdays moving forward. This is the most popular day, and we’ve decided to double down on the content you all love. + Plus, new featured offers!

As usual, here’s our last poll:

Q: Which strategy will you prioritize to increase your brand's visibility to AI tools like ChatGPT?

And we had a runaway winner…

Winning answer: Increasing Brand Mentions: Boosting how often your brand is mentioned online through content marketing, social media, and collaborations.

It’s about what I expected. But how about you?

Did the winning answer surprise you?

Hit reply and let me know!

- Eric Siu :)

New Interview

$200M Founder's Unusual Approach to Relationships | Patrick Campbell

Patrick Campbell shares his entrepreneur's perspective on relationships and the parallels between business management and marital success.

This episode packs in revelations about the value of alignment in relationships, the importance of a partner's shared vision, and practical approaches to nurture a deeply bonded partnership.

Relationship Communication and Alignment

• 🔗 The key to an unbreakable bond in a relationship is limiting resentment through communication and alignment.

• 💬 Having early conversations about shared values and life goals in a relationship can prevent wasting each other's time.

• 💑 The founder and his partner have structured their relationship through deep introspective questions and alignment of their schedules to prioritize what's important to them.

• 💬 Having prompts for conversations can lead to surprising discoveries, like finding out a partner's interest in hunting.

• 💡 Designing a life with shared budgets and schedules can prevent resentment and negative conversations in relationships.

• 🤔 Society's expectations and obligations can make it difficult to cut toxic loved ones out of your life, but it's important to prioritize your own well-being.

• 🤝 "You have to earn that wisdom, but I'd like to limit those mistakes as much as humanly possible."

Unconventional Relationship Strategies

• 🏰 The idea of creating a family crest and branding around shared family values is an unusual but intriguing approach to relationships.

• 🤯 Using unconventional methods like sending empty AirPod boxes increased their contact or call rate by 25%.

• 📧 Sending personalized plain text emails to engage with potential leads can be more effective than automated sales tactics.

Need high-quality candidates?

At Single Grain, we have a rigorous recruiting process to hire the best marketing candidates.

If you'd be interested in having us source great candidates for you…

-Eric Siu

P.S… We have a ton of free content to help your business grow:

• Listen to our Marketing School podcast for daily marketing news

• Subscribe to the Leveling Up YouTube channel for interviews with key marketers, entrepreneurs, and more

• Apply to join our private network for 7-9-figure founders

• Read the Single Grain blog for actionable marketing tips

• Request a free custom marketing plan if you’re interested in testing our done-for-you services!