This 1-Man Business Makes Over $1M/year

Hey there,

I've been diving deep into the world of newsletters, and let me tell you, this stuff is more than just words on a screen – it's a goldmine.

Take Axios, for instance.

These guys are a major newsletter platform that sold for a whopping $553 million. And they're not alone.

The Hustle? Sold for about $27 million to HubSpot.

Morning Brew? Around $70-80 million.

The potential if you decide to sell your newsletter business is huge, but even if you don't, you've got a revenue machine on your hands.

But let's get real here.

Not everyone is aiming for a multimillion-dollar exit. And that's okay.

You can still make a killing.

I came across this piece by Matt McGarry showing newsletters pulling in $1 million per year with small teams – sometimes just one person.

For example, the TLDR newsletter makes an estimated $5-10 million a year. Lenny's newsletter? $2-3 million with 400,000 subs. And it goes on.

How They're Doing It: These newsletter moguls monetize through ads, subscriptions, or selling their own courses and products.

The key here is building a deep relationship with your audience. Use platforms like TikTok, Reels, or YouTube to drive traffic to your newsletter. Then, inside your newsletter, sell your stuff. You control the margin, the quality, everything.

What This Means for You For a business like ours, a newsletter simplifies everything. It's where we can be creative, offer bonuses, change up our CTAs, and really connect with our audience. Each newsletter you send should make your readers eager for the next one. That's the sign of killer content.

If you want to dive deeper, here’s what I recommend:

• Subscribe to The Newsletter Operator (not sponsored)

• Watch my interview with the CEO of Morning Brew, Alex Lieberman

• And request a FREE growth plan from my team to get you started fast

So, if you've been on the fence about newsletters, it's time to start.

They're not just a trend; they're a powerhouse tool for growing your business, building relationships, and, yes, making money.

To your growth,
Eric Siu