👾 Leveling Up 👾

Welcome to Leveling Up. Today’s newsletter is a 4-minute read. 

Here are some things we’re going to cover:

• 5 copywriting tips you can use

• 138 winning domains

• 9 free courses on AI

Eric Siu :)

Join The Marketing School Community

Marketing School has a free community now (link).

It’s a place for marketers and business owners to help each other and share what's working to grow faster.

If you’re a new marketer, it’s the ideal place to start.

Links You Might Like

Here are some of the best links I’ve found since our last email. 

🖊️ Writing

5 copywriting tips to sharpen your copy (link)

📈 SEO

What 138 winning domains had in common (link)

🧠 Business

Some tips on focus and resilience (link)

📊 Marketing

How Canva reached a $26bn valuation (link)

🤖 AI

9 free courses on AI from Nvidia (link)

Deep Dive: How $1B Companies Find Talent

I looked at the strategies of multi-billion dollar agencies such as Publicis, Omnicom, Dentsu, and WPP. There's only one that matters.

Their strategies included a combination of M&A, shared resources, global expansion, investing in technology and tools, innovation and adaptation, brand reputation, robust financial management, and more.

Of all the ones that I read through, one sticks out to me - talent acquisition and development.

If you want a stellar M&A process, you need the best people for that.

If you want the best technology, you need the best people for that.

If you want to maintain your strong brand reputation, you need the best people for that.

Too often, companies get distracted and let their people/HR department become an afterthought. That's when bozos start to creep their way into the organization. Things slow down, great people leave, bozo rules are created, and the company becomes a shadow of itself.

But if the talent bar is continually raised and talent development is a top priority, everything else falls into place.

That's why the founders should stay involved as long as they can.

For strategic and senior hires, Mark Zuckerberg has been known to stay involved in the hiring process. Elon Musk is known for his intense involvement in the hiring process at both Tesla and SpaceX - especially for engineering roles.

At Single Grain, I've seen the best results when leadership prioritizes talent.

Trust, but always verify

Want to Join AOA?

Have you heard of The Agency Owner's Association (AOA)?

This is an exclusive group run by myself and Neil Patel that you can join today.

AOA is specifically designed to help agency owners hit it big.

It’s $199/month, and you’ll receive:

• Access to both mine and Neil Patel’s network

• Access to all of our best training courses

• Special deals on software

• Strategies and frameworks

• Resources and templates to build the right systems, processes, and structure

You can join us here (link).

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

1. You can apply to work with my marketing agency (link)

2. You can join my Skool community for agency owners (link)

Interested in working at Single Grain? We have some new open roles:

• Business Development Representative (link)

• Paid Media Manager (link)

• SEO Manager (link)