10.3M Site Visits Every Single Month
A Masterclass from MasterClass
What would you do to scale your site to over 10 million visits per month?
After all, there’s so much you could do with this level of traffic.
Even converting 0.1% of this traffic would result in 10,000+ customers…
Which is definitely not a number to be trifled with.
And the site in question that achieved these numbers is none other than MasterClass.
In case you haven’t heard of them before, MasterClass is a website dedicated to online classes created for students of all skill levels.
The classes are usually held by influential people in the world and people at the top of their respective fields.
From SimilarWeb, you can tell their conversion rates are off the charts because their annual revenue ranges from $100 million to $200 million.
It demonstrates what huge levels of traffic could do for your revenue.
Now, how did they achieve this?
No, it’s not paid ads, referrals, or even email marketing.
The answer is revealed below in the following image:
Direct traffic constitutes around 1/3 of it because visitors could just type masterclass.com and enter the site.
It’s effortless to remember.
On the other hand, SEO is responsible for nearly 2/3 of the inbound traffic.
In fact, they’re ranking for well over 5 million keywords.
That’s why we’re going to focus on their SEO playbook today.
After doing a deep analysis of their website, here’s what we’ve uncovered:
Their articles are usually around 1,500 words or longer.
It’s not the end-all-be-all, but more words could answer more of the visitors’ queries.
There’s a great deal of internal linking on the article pages.
They all relate to the current article and spread the SEO “juice” to other pages with less traffic.
It has a compounding effect the more it’s done, especially when tens of thousands of pages are doing it.
Their articles cover a lot of different topics.
And that’s one of the main reasons why they are able to rank for over 5 million keywords.
They have achieved two of the most important things for great SEO — decent content and backlinks.
They’ve pumped out so much content and interweaved so many internal links between the pages.
Combined with their great branding, lots of sites are linking back to them.
Of course, they started with paid ads and the utilization of influential people to gain initial traction, but the growth couldn’t be sustained without building up their SEO strategy.
If SEO is a tough nut to crack for you, either in terms of producing quality content or gaining important backlinks from reputable sites…
Resulting in a low amount of traffic and thus lowering your potential revenue…
Then here’s where we come in.
At Single Grain, our full-service marketing agency, we handle the A to Z of SEO for you, starting from the strategy itself to the execution.
That way, you can focus on other equally important operations in your business while knowing that organic growth for your website is secured by us.
Right now, we’re offering a free marketing plan. Request yours here.
The Leveling Up Team
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