The #1 Way To Create Interesting Content...

Happy mid-week,

I recently got a DM on Twitter that struck a chord:

“My content is boring, I love your video podcast content because you speak from experience.

I want to create content like this to drive leads, but my content isn’t interesting because I have fewer clients/experience to talk about. 

I did an interview podcast with more experienced marketers before, but I find the content very dry and quit.

Maybe I will just focus on getting more clients from referrals and then start to create content later when I can speak more from experience.”

My response?

It's all about striking the right balance and finding joy in the process.

Here's a slice of wisdom: prioritize revenue generation, and let the content follow. You can't forge compelling content without a solid foundation.

Here's the thing about content creation…

It's not just about what you create. It's about the journey and experiences behind it.

In the early days of my podcast, I was pulling in just 9 to 30 downloads a day.

Fast forward, and we're now hitting around 100 million downloads.

The secret? Experience.

Experience isn't just a buzzword; it's the lifeblood of intriguing content.

It gives you the unique "been there, done that" angle that sets you apart.

And here's a pro tip: keep doing interesting things.

Your experiences are the fuel for your storytelling engine, and they'll naturally make your content more engaging.

I've noticed that my most popular YouTube shorts, Instagram reels, and TikToks are the ones where I share personal anecdotes or insights from my journey.

This, my friends, is how you transform your content from dull to dynamic.

But what if you're struggling to leverage your experiences?

That's where we come in.

Our team will help you weave your unique experiences into a content strategy that resonates with your audience.

Why wait to make your content compelling? Let's turn your journey into captivating stories today.

Request your free, customized marketing plan now

Here's to making content that captivates,
Eric Siu