The #1 Overlooked Sales Page Element

Happy Thursday,

Is your sales page converting below expectations?

Despite the traffic being ultra qualified, the offer being a no-brainer, and the copy being attention-grabbing…

What’s even more puzzling is your HotJar analytics show most users are scrolling to near the end of the page.

So…what’s the deal here?

In this particular case, the main culprit for your tanking conversion rate may be the guarantee.

If you’re slapping a generic 30, 60, or even 90-day satisfaction guarantee, then it’s time to evolve it.

Because most, if not all, of your competitors are doing the same thing.

In the vast sea of generic guarantees, your prospects have become blind to them.

So it doesn’t hold the same persuasive power as it had originally.

A weak guarantee is just offering a flat refund to your prospect if they aren’t satisfied with the product.

It’s easy to think that this eliminates risk on their end.

However, even if they receive a refund, they aren’t getting back the time and energy they spent on researching and acquiring your product.

They still lost something.

On the other hand, a strong guarantee demonstrates you are willing to stand behind your product because it’s exceptional.

A real example would be Tim Ferris with his online sports supplement business.

He introduced a guarantee that the product would work within 60 minutes of the first dose.

And then he offered a full refund + 10% of what the customers paid if it didn’t live up to the guarantee.

The result?

The refund rate for his supplements within a 60-day period was 3%, instead of the 12% to 15% average refund rate in the industry.

His sales also skyrocketed by 300% within one month of introducing this guarantee.

Which netted him about $30k to $40k in passive income every month.

And it doesn’t even matter whether you’re running a SaaS, an e-commerce store, or selling digital products.

A guarantee is an integral part of the conversion process.

It’s the final part of the sales page before your prospects click on the buy button.

Ideally, it eliminates risk from the prospect’s end.

That’s why they must be crafted to convey absolute confidence about your product.

The key lesson here is that it needs to be tied to the positive outcome your prospect is looking for.

With that being said, a well-crafted guarantee is just a singular cog in the gigantic conversion machine.

There are many other cogs that have the same level of importance as a guarantee.

You could either try and take ages to figure them out yourself…

Or you could get our conversion rate experts to do it for you.

It’s not just a matter of changing a few words here and there.

It’s a matter of orchestrating the entire system such that your prospects transition smoothly from initial interest to end-purchase without any hiccups.

And it’s going to take a lot of work.

At the bare minimum, it involves fully understanding the ideal outcome of your prospects such that the newly minted guarantee resonates with them and removes friction to generate the sale.

We’ll work with you to optimize your sales page and other parts of your sales funnel to maximize your conversion rates and increase your bottom line.

You can visit the link below to get started for free:

Get assistance optimizing your sales funnels here.

To your growth!
The Leveling Up Team