From $0 to $4M in 1,352 Days (as a One-Person Founder)

Yesterday, my little one-person business crossed $4M in revenue.

It took 1,352 days, I ran zero ads & operate at a 94% margin.

Here are the 20 steps of my wild & strange journey:

Hope it's helpful to someone.

[🧵 thread]

— Justin Welsh (@thejustinwelsh)
12:11 PM • May 22, 2023

If you want to master any craft, read this:

The 4 Stages of Competence model was created by Matthew Broadwell in 1969.

It says we progress through stages when moving from total novice to expert at a given craft.

The stages are as follows:

1. Unconscious Incompetence

At this… twitter.com/i/web/status/1…

— Sahil Bloom (@SahilBloom)
12:23 PM • Aug 29, 2023

Being the best in the world is overrated.

I like to play games where you don't have to be in the top 1% to win big.

I was an all american in the decathlon and less than 200 Americans a year completed one (vs 20,000 people who ran the 100 meter dash).

Business is the same:

You… twitter.com/i/web/status/1…

— Nick Huber (@sweatystartup)
12:33 PM • Aug 29, 2023

If you’ve done cool stuff, you let the work do the talking.

If you feel the need to brag, you likely didn’t do the work.

— ericosiu (@ericosiu)
3:46 PM • Aug 29, 2023

Here are the largest newsletter advertisers:

1440
SmartAsset
Adobe
Impact
Startup Jobs
Vanguard
Security Compass
Personal Capital
The Motley Fool
LendingTree
Masterworks
Babbel
SHRM
The Ascent
Vanta

They are almost ALL B2B software or personal finance companies.

— Matt McGarry (@JMatthewMcGarry)
2:30 PM • Aug 28, 2023

This single mom in my city couldn't afford daycare while she worked.

So she put her idea out there to do a "Daddy Day Care" type setup at her house to watch her daughter & other kids

Got dozens of interested people in 2 hrs

Tell me more how you can't start a business.

She'll… twitter.com/i/web/status/1…

— Joe Cassandra (@JoeCassandra)
4:10 PM • Aug 28, 2023

Stop only using ChatGPT for prompts.

I don't understand why more people don't use Claude.

Here's 5 reasons why Claude 2 works better than ChatGPT:

— The AI Solopreneur (@aisolopreneur)
3:45 PM • Aug 28, 2023

I got invited to have a private 1:1 with a legit billionaire out in Dallas on Friday but passed.

Why?

I’m already going to be away from my family this week for my Copy Accelerator Mastermind and had repeatedly told my daughter I’d be back Friday.

That meeting would have… twitter.com/i/web/status/1…

— Stefan Georgi (@StefanGeorgi)
1:50 PM • Aug 29, 2023

Most high performers spend most of their time doing things they don't want to be doing for one main reason:

They SUCK AT DELEGATING.

And you know what is interesting about it?  

Nobody teaches you how to delegate.   

No high school or college class forces you to get other… twitter.com/i/web/status/1…

— The Delegation Guy (@weareshepherd)
7:01 PM • Jul 15, 2023

I sold my first ever niche site for $800,000 earlier this month, and earned another $400,000+ during the 3 years that I owned it.

I’m free for the next 60 minutes.

Ask Me Anything…

— Mike (Niche Twins) 🏴‍☠️ (@NicheDown)
11:29 AM • Mar 22, 2023

I want to expose the ‘big’ creators on this platform because…

I’ve been here for 3 years and know exactly what they’re doing behind the scenes and…

I am so tired of people talking about engagement.

Complaining about it.
Saying they don’t care about it.
Telling you how to… twitter.com/i/web/status/1…

— Logan Storti (@loganstorti)
12:25 PM • Aug 29, 2023